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Strategy

The strategy concerns the determination of the long-term goals and objectives of the company and the implementation of the guidelines and the allocation of the resources necessary for the pursuit of the set objectives.

Entrepreneurship

• Challenge：Call to respond to a difficult task and commitment to undertake the required enterprise.
• Favorable juncture of circumstances with a good chance for a successful venture.

Vision and the Business Model (Startrightarrow Create a Vision rightarrow Write a Mission Statement rightarrow State the Value Proposition rightarrow Create the Business Model)

Organizational Purpose

Organization Goal - A Desired state of affairs that an organization attempts to reach. Strategic Intent - organization's energies and resouces are directed toward a focused, unifying, and compelling goal.

Strategic Analysis Mission And Targets Internal Analysis S,W (rightleftarrows)Esternal Analysis O,T Strategic Options S.W.O.T

STEP

1. Strategic Analysis
2. Choice of Strategies
3. Implementation of Strategies

	Object of Analysis	Instrument
Strategic Diagnose	Economic Performance	Value of Capital
	Competitive performance	Positioning matrices
	Business comparison	Benchmarking
Delimitation of operating environment	Operating Environment	Segmentation
	Business Area	Three-dimensional Scheme
Attractiveness of the competitive environment	Macroenvironment	Scenarios
	Potential Profitability	Life Cycle
	Special Question	Estimation techniques
	Competitive Structure	competitive forces scheme
Competitor analysis	Identification of Competitors	strategic groupings
	competitor analysis	profiling scheme
	critical success factors	detection grid
evaluation of company resources and skills	evaluation of company resources	strategic resources
	business/environment interdependence	SWOT analysis

Strategic Choices

Coorporate Strategies (Rightarrow) Business Strategies (Rightarrow) Functional Strategies

Implementation of Strategies

Changing strategies (Rightarrow) Strategie Structure Control Changing strategies (Leftrightarrow) organizational structure (Leftrightarrow) Strategie Structure Control Changing strategies (Leftrightarrow) control systems (Leftrightarrow) Strategie Structure Control

Strategic Diagnose

competitive performance

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techniques to detect competitive performance

• portfolio matrices
• the relative performance matrix

Portfolio matrices the BCG matrix (Boston consulting group)

• and defined by two variables: industry development rate and relative market share
• The competitive position is defined on the basis of a financial criterion
• and more suitable for product positioning analysis

TODO:BCG.img

delimitation of the operating environment

Market segment what does it consist of the disaggregation of the market into homogeneous areas in terms of characteristics of the expressed demand phases of segmentation

Strategic segmentation	Macro segmentation	Micro Segmentation	Targeting	Posistioning
Market	Macrosector	ASA	customer groups	Macrotarget

TODO:ABELL MODE.img

the attractiveness of the operating environment The life cycle of the sector utility indicates the evolution of the total sales of companies in a sector as a function of time What is it for to evaluate the growth trend of the sector and therefore, indirectly, the potential profitability of the same

4.Analysis of competition

• Strategic Grouping are sets of companies united by similar strategies in the same market segments,are representable in strategic maps Market segments|Fundamental strategic lines

5. evaluation of internal resources and competences

The system of resources and skills and the set of individual resources and skills expressed by the company organization a summary of resources

• financial resources
• Physical resources
• technological resources
• reputation
• human resources

V.R.I.O Analysis

• value
• rare
• Inimitable
• exploited by the organization

The conclusion of the analysis process: the swot analysis TODO : SWOT.img

The defination of the strategy at corporate and business level.

Decision

• Strategic: (decision that bind the company in the medium to long term and regulate its relations with the environment)
• Executive: planning, organization and control
• Operational: translates the activities defined at a strategic and managerial level into concrete actions

Strategic decisions result in

• corporate strategies
• business strateigies
• functional strategies

Three level of enterprise strategy:

• Corporate level
  • Products and services are developed by business units. The role of the corporation is to maneg its business units, products and services so that each is competitive and so that each contributes to corporate pruposes.
• Business unit level
  • At the business unit level, the strategic issues are about both practical coordination of operating units and about developing and sustaining a acompetitive advantage for the products and services that are produced.
• Functional or Departmental level
  • The functional level of an organization is the level of the operating divisions and departments. the strategic issues at the functional level are related to functional business processes and value chain.

TODO:Value chain.IMG TODO:The three Hierarchical levels of strategy

Basic Options for developing a corporate strategy are two

• Monosectoral Development
  • when the company decides to grow in the sector in which it operates by exploiting the skills acquired
• Diversification
  • When the company decides to develop new products/markets by expanding into other sectors more or less similar to the one in which it already operates.

Corporate strategy implementation can be accomplished through four distinct methods.

• internal dimensional growth
• the use of mergers and acquisition.
• the establishment of agreements with other companies and organizations(partnership)
• promote and support the creation of spin-off companies that are independent from a management perspective.

The competitive strategy

Porter's competitive strategies

• Differential strategy - to distinguish products or services from others in the industry.
• Low-Cost Leadership - increase market share by keeping costs low compared to competitors.

Innovation strategies

• Fist-mover advantage
  • Gain that a firm attains when it is first to market a new product or enter a new market

Defing a Business Plan

Document that describes opportunity, product, context, strategy, team, required resources, financial return of business venture.

Main Element of a Business plan:

• Executive summary
• Business Model
• Marketing plan
• Organizational plan
• Financial plan

Marking plan

Set of activities for securing, serving and retaining customers for the firm's product offerings.

Objective:Sales goals, market share, profitability, geographical plans, customer acquisition goals.

Organization plan

• Types of ventures
• Intellectual property
• Team and the organization of the new venture
• Management of operations
• Management of knowledge assets

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